Overview
Rising electricity tariffs in Singapore are increasing costs for new homeowners, pushing some towards less energy-efficient appliances to save money.
Existing resources like brochures, reviews and forums can be overwhelming, leading to decision fatigue.
While government energy efficiency ratings offer some guidance, there's a need for a tool that provides personalized appliance recommendations to balance upfront costs with long-term savings and reduce energy use.
New Homeowners have
Difficulty in Balancing Upfront Costs with Long-Term Savings
Lack of Consolidated Tools for Comparing Electrical Appliances
(eg. in terms of energy usage and cost between appliances)
Consulting In-Store Specialists
Homeowners often seek advice from appliance store specialists, gaining insights into appliance differences. However, this method is time-consuming and can be biased by sales incentives or limited expertise.
Reading Blogs and Catalogues
Blogs, catalogues, and reviews provide useful perspectives, but they can be overwhelming and may lack objective comparisons, adding to decision fatigue.
Manual Calculations
Some homeowners attempt manual calculations to estimate costs and energy savings. While thorough, this approach is complex, error-prone, and impractical for most consumers.
Primary Target:
New Homeowners
Owned a home for 2 years or less
Typically young couples in SG
Need to purchase many appliances at once
Focus on sustainability
Likely to prioritize energy efficiency
Seek short-term cost savings due to financial constraints
Need a tool to balance immediate affordability with long-term energy savings
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