Interviews
[ PROFILE ]
Age/Gender: 35, Male
Profile: Single new homeowner in western Singapore (Tengah)
Home Type: Recently bought a BTO HDB flat
[ ResPONSES ]
Background: First-time BTO homeowner in Western Singapore; limited experience with appliances.
Appliance Needs: Prioritizes essential items like a fridge, washing machine, and microwave; prefers compact appliances for single occupancy.
Research: Uses online reviews but struggles with choice overload and managing multiple tabs.
Purchase Preferences: Focuses on upfront costs due to renovation expenses, prefers in-store viewing before purchase, and is less concerned about energy efficiency.
Pain Points: Overwhelmed by choices and uncertain about hidden costs; store access is limited due to location.
[ USER 2 - "GEORGINA" ]
Age/Gender: 27, Female
Profile: New homeowner, part of a young couple expecting their first child
Home Type: Awaiting completion of a 3-room BTO flat in eastern Singapore (Pasir Ris)
[ ResPONSES ]
Background: First-time BTO homeowner in Western Singapore; limited experience with appliances.
Appliance Needs: Prioritizes essential items like a fridge, washing machine, and microwave; prefers compact appliances for single occupancy.
Research: Uses online reviews but struggles with choice overload and managing multiple tabs.
Purchase Preferences: Focuses on upfront costs due to renovation expenses, prefers in-store viewing before purchase, and is less concerned about energy efficiency.
Pain Points: Overwhelmed by choices and uncertain about hidden costs; store access is limited due to location.
[ PROFILE ]
Age/Gender: 44, Male
Profile: New homeowner in central Singapore (Bishan), remarried with a family of five
Home Type: Recently moved to a new condo
[ ResPONSES ]
Background: Recently moved to a condo; mid-high income with experience in appliance purchases.
Appliance Needs: Requires durable, high-capacity appliances for family and partner’s baking business; interested in smart-home integration.
Research: Organizes research in Google Docs; values online reviews and community feedback.
Purchase Preferences: Focuses on long-term savings; favors reliable brands with warranties.
Pain Points: Challenges with convincing family on smart appliances; struggles to organize research as choices accumulate.
[ PROFILE ]
Age/Gender: 54, Female
Profile: Current homeowner and housewife in eastern Singapore (Tampines), replacing old appliances due to rising utility costs
Home Type: Lives with her three children, all in secondary school or junior college
[ ResPONSES ]
Background: Housewife managing a large household; seeks to upgrade appliances due to rising utility costs.
Appliance Needs: Looks for durable, easy-to-use options that suit frequent family use.
Research: Relies on in-store consultations and family recommendations, but finds managing shared links challenging.
Purchase Preferences: Balances upfront cost and efficiency, shops during promotions; limited understanding of energy labels.
Pain Points: Difficulty managing recommendations from friends/family and understanding energy labels; concerned about appliance compatibility in her home.
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